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Over the years, there have been abundant unfounded arguments over the topic of "logo design contests". But the fact of the matter is that this trend is rapidly gaining preference in the market. You will find some group of people opposed to the practice of crowd-sourcing. This is partly because many well-known brands are choosing logo design contests for their design needs.
Irrespective of what opinions are on the concept of crowd-sourcing, top corporations have found it to be a useful, practical and reasonable alternative to getting their design requirements fulfilled. They realize the power and potential of crowd-sourcing and how the number of design ideas gives them a variety to select from. Following are 6 famous brands and companies who have preferred crowd-sourcing:
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1. Toyota:
Only a few people are aware of the fact that Toyota Corporation got its initial logo through a logo design contest in 1936. A total of 27,000 entries came in and the triumphant logo consisted of three Japanese katakana letters symbolizing the word “Toyoda”. Although, it was altered by Risaburō from Toyoda to Toyota making it lucky to the Japanese sense.
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2. CrowdSPRING:
CrowdSPRING, being a crowd-sourcing site itself launched a logo design contest on 99designs. If you read the 99designs review, you fill find out that the crowdSPRING logo was designed for $200.
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3. Google:
Google, the world’s number 1 ranked search engine, also used online design contest to design their favicon in 2008. The contest was won by André Resende, an apprentice student from Brazil.
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4. Olympic Airlines:
The Olympic Airlines also employed a logo design contest to get their logo redesigned a few years back. Their winner was Panos Triantafyllopoulos who received a cash prize of Euro 20,000.
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5. EU Organic:
The European Union also favored having a logo design contest to get their orgnanic logo revamped. There were about 3,500 design submissions and Dusan Milenkovic won the cash prize of Euro 6,000.
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6. LG Electronics:
In order to find out the future expectations of people, LG electronics used crowdSPRING to lauch a design contest. Their purpose was to collect design ideas for how mobile phones will be shaped over the years.
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Interesting to see the big names who have used crowd-sourcing, with the obvious omission of Gap. Important to remember that just because you see things frequently does not mean those things are well designed. Some good, some bad examples in this post, but Olympic Air wins the award for worst design hand down.
Buuuuut every one of those -with possible exception of Toyota- are Horrible logos. The favicon is a favicon.
I think this article is actually a cynical argument against crowd sourcing and I applaud it.
i was wondering who designed top most logo of automobiles after visiting the site i came to know the true conceptual meaning .being a graphic designer and a teacher in a university of art n design i think its a must for every graphic designer practicing in the field to visit such a wonderful site
You teach at a university? That is interesting. Your University can charge mega bucks to educate students about design…then your are promoting them to get paid a few pennies for lots of effort. Boy, I sure hope they can design a couple thousand logos and win each time to payback all those student loans. I guess you can afford to crowd source because of that university salary.
Defenitely interesting to see that there are big companies using the phenomenom of crowdsourcing their logo design as well — I really think it shows the big advantage of crowdsourcing in general and graphic design in specific
Nice post!
It is stupid to be against crowd sourcing, 200$ may not be much for some graphic designer in New York that paid 400k$ on his fancy Art School. But the internet has made it possible for everybody to have a chance, basically you guys are crying because u cant compete. Some guy from India or China talented enough is putting better work out there. Evolve or die… thats how it goes in these times… i dont think some serious big timer will make a life out of this. But it can be a great alternative for new graphic designers.