Is Crowdsourcing the Best Choice for Your Business Logo??

The burning question that surrounds the logo design business these days is, whether crowdsourcing is the right way for businesses. As more and more logo design contest sites emerge on the net, business owners and brands are confused whether to adopt this trend or not. Will they get the right value for their money by crowdsourcing their logo design? Or will they get scammed and robbed of their investment?

The biggest reason for this hullabaloo is resentments from established logo designers and creative agencies that view crowdsourcing as a major threat to their design business. You will many cynical 99designs reviews that disapprove of the concept altogether. While to an extent they are right in criticizing the concept of crowdsourcing, they are completely ignorant of the myriad benefits it poses for both designers and clients.

So, how can one decide whether crowdsourcing is the right way to go about a logo design? In order to do that, let us take an overview of the good and not-so-good points of this concept and then conclude.

overview of the good and not-so-good points

Crowdsourcing – The Good Points:

Most of the detractors of crowdsourcing never really provide a solid rationale for booing the concept. In fear of competition, they overlook the good side of this innovative practice that is fast emerging in the market. So let us run through a few of the best pros of crowdsourcing.

• Crowdsourcing provides less privileged and experienced designers an opening to sharpen their design talent and force an entry into the professional field.

• It gives small business owners with a myriad number of design options to select from. They can get the dream logo design they want.

• An average contest on top logo design contest sites takes less than 3 days to conclude. It means less time is involved in crowdsourcing a logo.

• Even the most inexperienced freelancer charges over $1000 for a logo design. While on the other hand, the upfront cost of crowdsourcing is literally half.

• The process of writing the design brief is extremely easy and convenient. Most top crowdsourcing sites provide an integrated form for the project holders to fill out.

Crowdsourcing – The Not-So-Good Points:

On the other hand, a lot of logo designers differ to the above mentioned benefits even though they are significant and valuable. They feel that even though crowdsourcing provides designers the chance to earn a lawful design job, it is still unfair in some terms. Let us see what the rebuttals to this concept are:

• Crowdsourcing provides less privileged and experienced designers an opening to sharpen their design talent and force an entry into the professional field.

• In some instances, there are chances of downright logo stealing and clichéd designing since there are so many design submissions on one project.

• A few of the crowdsourcing sites provide no guarantee of payment to the designers.